Don’t Take “I Don’t Know” for an Answer

Accountability is increasingly important in the sponsorship arena as the economic climate continues to change drastically. Decision-makers need true detailed, defensible information about results, not just top-line trends or broad indicators, to decide which events are worth adding or expanding, and which should be scaled back or eliminated. By identifying the impact on customer revenues and profitability and ranking performance by category and by event, SSG recently helped a Fortune 100 client to facilitate smart budget cuts.

SSG links all results to concrete business goals and objectives, including the bottom line, in order to identify the strategic value that sponsorship and corporate hospitality can deliver. SSG identifies appropriate metrics and applies proprietary algorithms that generate key performance indicators. These then are used to guide resource allocation, tactics, results optimization, planning, guest lists and negotiation for future contracts. All of this takes place in a collaborative environment.